Memoirs of Joe Rickards Dating in Ukraine (2016-2022)

Do you find yourself over 50 and regretting chasing material riches at the expense of family? Do you believe it is never too late, or have you given up? If reading this now strikes a nerve in you, Joe’s story is sure to inspire you and give you hope.

After having it all, a millionaire lifestyle, all the toys men dream of, Joe still felt unfulfilled. Joe prayed for God to light the path for his purpose, yet bankruptcy and divorce certainly weren’t Joe’s plan. In hindsight, it was God’s.

Joe found himself 50, divorced, bankrupt and homeless. Little did he know, his best years lay ahead. Well, fast forward 5 years, Joe’s happily married to his beautiful soulmate Anna, lives the traveling nomad capitalist lifestyle. And his lifelong dream of being a dad has come true, with two darling daughters.

Did you know exhaustive research has proven that regret is what we feel most on our deathbed? Well, if you find Joe’s story resonates with you, Joe asks you to trust him just enough to hear his inspiring true-life story. Joe promises to light the path for you to find your soulmate and start your family, even if you’re over 50.

Back in Canada

To understand Joe’s backstory, you have to go back to where he was born and the series of events that led him to searching for his traditional values wife in Ukraine. Joe was born in Canada and had a Christian upbringing. In his early twenties, he dreamt of getting married and raising a family. He was very active in his local church. Joe wanted a God-fearing woman with whom he could spend the rest of his life with. He ended up marrying his best friend from Bible study. It was a huge mistake. She was a good Christian girl, but there was no chemistry between them and so they inevitably split up because of this. 

Joe’s desire for a family was so great that his first career choice was directly related to this aspiration. His first thought was to become a policeman like his father, but that’s not a good career for people with a family. He also thought of becoming an airline pilot, but again not good for people with families. He finally became an engineer at a Fortune 500 company. It was a well-paid job with an expense account of $100,000 per year. Even with this high paying job, Joe found it hard to attract Canadian women. He was pitifully unsuccessful with Canadian girls. Joe had no passion for this job, and in 1999 he left and pursued his zeal for real estate development. 

Joe had it all

Joe tried dating other Canadian women but was not successful. However, he finally found love with a beautiful Russian lady, Olga and got married. They were very happy for the first 5 years. It seemed like they had it all; love, financial freedom, 2 homes, Mercedes, Harley Davidson, jet ski boat, real estate investments and 3 international holidays per year. They were living a millionaire lifestyle, but after 5 years the relationship became shallow. Their big problem was they could not have children. It broke both of their hearts. Joe’s dream of having children was dashed, and he was left feeling empty and unfulfilled to his core. This was a big part of why they ended up splitting up 5 years later.

The Nightmare Story

Joe remembers this as if it were yesterday… It was August 13th, 2013, 2 days before his birthday. It was blistering hot that summer, and he remembered the mercury broke 110 that day. He was in shorts, a T-shirt and a straw cowboy hat trying to stay cool. Yet the sweat beaded on his forehead, running down his face faster than he could wipe it off. There was no escaping the merciless heat, just as there was no escaping his fate that loomed ahead. Little did Joe know, his luxurious “Life of Riley” lifestyle was now on the verge of being brutally shattered…much like a tornado’s sudden and devastating wrath that leaves a trail of devastation in its wake. And worse, on his way to hitting rock bottom, he was about to lose everything that was near and dearest to his heart.

Picking up the mail

It took this one event – something so devastating, yet profoundly cathartic, to set him on the path towards his true happiness, living the dream. As they returned home, driving through the front gate of their golf course community, his wife said…”Let’s pick up the mail.” So, he pulled up to the mail house, and his wife jumped out to grab the mail. In that fateful moment it happened: his wife nearly lost her balance as she approached the car, fixated on a single envelope with an eerie, deer-in-the-headlights stare. As she opened the door and sat back down, she handed him the envelope. It was marked IRS in bold black letters.

 Joe looked at his wife nonchalantly, saying…“No worries, I have the best accountant in town, remember?” With an intense grip, he ripped open the envelope, mustering up the inner strength to quell the panic rising up. Calming himself with soothing affirmations…“You have nothing to fear, Joe. Your books are meticulous, taxes filed. Everything is in order. All is good.” Yet Joe’s eyes could only fixate on the enormous number overwhelming his senses… $1,007,507.13. In the blink of an eye, in one paradoxical twist of fate, everything changed forever, and before he knew it…poof, it was all gone, up in smoke! Little did he know…dozens of his real estate investment properties were seized, their home on a PGA Gallagher’s Golf Course, the Mercedes 550 sl,  Harley, boat, etc., etc.

Seeking legal aid

In the ensuing months and years, Joe would pay tens of thousands to the top law firms for their legal opinions. He was told he was merely targeted by Uncle Sam as ‘Low Hanging Fruit’. In other words, an easy tax grab and despite having a strong case to fight them, he was looking at having to mount a defense that would set him back a cool half million…which they knew he couldn’t bankroll. So, kaching! Joe was an easy payday for the IRS. “An Adventure in the Nature of Trade” (ANT) is what they called their unscrupulous legal argument. Essentially reclassifying capital gains from selling his real estate holdings (Avg. 15 Yr Hold Time), as business income, effectively doubling taxes.

Although Joe had been referring to the IRS in his story… he’s really referring to their Canadian equivalent, the Canada Revenue Agency or CRA… which he did for your ease of understanding. Same shit, different pile! Anyway, look it up. According to former Canada Revenue Agency (CRA) auditor Surinder Makkar “ANT – An Adventure in the Nature of Trade” is a draconian tax law that the CRA uses to profit by ruining the lives of tax-abiding Canadians!

As a side bar, did you know the income tax acts (In both Canada and the US) have been found to have over 26,000 legal incongruencies? Which is carefully crafted for the intent of being ambiguous and unclear. That way, like in Vegas, “The House” (Uncle Sam), always wins by default, simply because it has the deepest pockets. Anyway, back to the ‘Nightmare Story’ and kicking a man when he’s down. 

The death blow

Coincidentally, when all his “stuff” was gone, guess what his best friend and wife of 10 years said to him? She said, “Sorry Joe, but I just don’t love you anymore.” It was a gut-wrenching experience that Joe wouldn’t wish on his worst enemy. It left him feeling utterly powerless and consumed by hopelessness. Maybe you can relate? It was the pivotal, life-changing moment, leading up to Joe’s absolute rock-bottom. There he was, aged 50, divorced and completely broke. He felt like such a worthless loser! Could it get any worse he asked himself?

Unbeknownst to Joe at the time, it was a profoundly, serendipitous moment that he’d look back at with gratitude his entire life. At that moment he knew “The System” was rigged. We’ve been set to fail by the-powers-that-be. At that very moment he had to make a decision that would profoundly alter the course of his life forever. It was a vow – a promise to himself and a promise to God…like his own personal declaration of independence of sorts: 

“I will never get caught with my pants down again…in the game of life! I will never, ever fall victim to anyone or anything ever again, come hell or high water. I will rebuild myself from scratch, and I’ll go about it smarter this time!” Funny thing is…you know how they say hindsight is 20/20, right? … 

Joe had gotten it all wrong

Looking back, it took this devastating, crippling blow to enlighten Joe to the deeper realization that he had gotten it all wrong in his first 50 years of life. Despite having it all, he had still felt empty and unfulfilled deep down. Joe now understood that wealth and fame was not life’s true purpose, rather –  love and family was! He suddenly understood his real dreams to have his own family… and he was going to go for it, or die trying. He knew that at the age of 50 he was behind the-eight-ball and over-the-hill to start his family. Yet fueled by an unwavering conviction burning in his heart-of-hearts, he knew that he must dare to dream, because the excruciating thought of enduring regret was unbearable. Failure was simply not an option! 

Could Joe still have his dream family?

Although at 50, the window of opportunity to start a family had practically closed for him in North America, he wondered if it might still be possible elsewhere? So, he relentlessly scoured the globe in search of countries where the bedrock of their society’s culture was still rooted in traditional family values. He figured he’d have his best shot there. Remember; despite Joe’s success today against all odds, finding his soulmate and starting his family at 55, he’s really no different than you. He got lucky and stumbled upon a lost world of beautiful, traditional, high-value women… and figured it out himself through countless trials and tribulations while living in “The Land of Milk and Honey.”

And it was there that Joe discovered the Holy Grail of dating more 8-9-10’s than he had in his whole life. Making all the mistakes dating on his own, Joe figured out a blueprint for the average guy like you and him to attract beautiful, traditional women much younger than you that are seeking marriage and family. This is a blueprint that allows folks like you, real everyday guys to catch the traditional women of your dreams, and practically overnight. If you’re curious what your chances of success with a Ukrainian woman will be, click here and find out in minutes. Imagine experiencing the confidence you’d have after dating more beautiful women than you ever thought possible. Imagine the euphoria, renewed vitality and zest for life you now experience with your beloved. A phenomenal woman who wholeheartedly supports your ambitions and aspirations. Feeling invincible, on top of the world.

The Journey to Ukraine

Joe’s bank balance crashed to near zero. It was 2016 and he was homeless, living with family and friends. He lived on the side of a mountain in the Rocky Mountains for 3 months and deeply contemplated his situation. He prayed and asked God for help at this lowest point in his life. He suddenly went from having everything to having nothing. He lost belief in himself and his self-confidence. At 50, he was unsure of his future. He didn’t know what to do or where to go. He had no direction, no compass, no money, no home, no wife – absolutely lost!

Things were about to change

Joe’s best friend’s wife saw his predicament and advised Joe to “get back on the horse.” Her sister lived in Ukraine and was about to get married. Joe was invited to the wedding. Joe researched Ukraine and found it had a lower cost of living than Canada and saw this as an opportunity to get off his family’s couch. So, Joe flew off to Ukraine. The wedding was a 2-day affair, and the best wedding Joe had ever been to. He had a crush on a woman there and pursued her, but it didn’t work out. After his 90-day visa expired, he had no choice but to return to Canada. However, it wasn’t long before Joe was heading off to Ukraine again!

Joe decides Ukraine is for him

So, Joe found himself in Ukraine again. He spent time getting to know the local people and culture. It didn’t take him long to find out that Ukrainian women were not only very beautiful, but very intelligent as well with hearts of gold. Joe also took a language course to help him with his dating in this new country. 

Joe had never met any women like them before. He remembers one story of a beautiful Ukrainian woman who had a boyfriend who was a drunk. He had no work and would spend all day laid on the couch. The girlfriend supported the two of them and was literally building a house with her brother. Joe says you have to go back 2 generations in his family to see this kind of thing.

Joe was amazed at what kind of woman she was, supporting her deadbeat lazy boyfriend. In fact, Joe was beginning to realize that Ukrainian women were not ordinary. They were made of a different mettle to the women he knew back in Canada. Joe fell in love with the culture and the simplicity of the people. They were grassroots people with simple tastes and far from being materialistic. Being materialistic had been one of Joe’s mistakes. He got hung up on money and gaining material possessions. 

God’s Plan for Joe

Joe, being a God-fearing man, believes that everything happens for a reason. Sometimes God wants you to learn a few hard lessons. After his “nightmare story,” Joe was asking himself why God took absolutely everything away from him. He wanted to know what the lesson was, and it took him a while to discover the answer. Joe concluded it was “unanswered prayers. ”Way back in his young days, he had prayed for a richer life (richer in the sense of a deeper life with a family) which had not materialized yet. 

Joe fell in love with Ukraine because of the simplicity of Ukrainian people. He’s not a fan of western culture because it’s too financially based. Things like trying to keep up with the Joneses and who has the best house, car etc. etc. God taught Joe to be humble. “My ego had become too big for my own boots” [1] Joe doesn’t want to be like the old Joe again. He knows that the meek shall inherit the earth.

Deep inside Joe knew Ukraine was for him. He also believed that God wanted him in Ukraine. Joe had just launched a real estate franchise in Canada that looked set to take off. Despite knowing how to acquire real estate with no money or loans, Joe could just not get motivated to see it through. 

The Ukrainian Dating Scene

At the same time that Joe’s passion for real estate waned, he became fascinated with the online dating scene in Ukraine. He was mesmerized by the beautiful young Ukrainian women he saw at these agencies. He interviewed some women for his YouTube channel. It was during this time that he met Arthur who had been traveling to Ukraine for the past 10 years. Arthur knew all the scams in the book and willingly agreed to be interviewed for Joe’s YouTube channel. 

How Match Guaranty started

The response to the interview was amazing. Lots of guys were commenting about the video. One guy said, “You look like a decent guy and Arthur looks very knowledgeable, can you help me? I’m just looking for a good agency.” [1] The scam stories also started to pour in. Joe was overwhelmed. He realized there was a huge need, and so he set up Match Guaranty. 

Joe had 2 main questions he wanted the answers to:

  1. Is this opportunity real? Are Ukrainian women really looking for a husband, a good man?
  2. What do these Ukrainian women want? Do they want a western man? Are we what they are looking for?

Joe the journalist

To find the answers, Joe became a journalist. He interviewed women and asked them these questions. He got such an insight into their thoughts and feelings that he knew what the answers to his questions would be. “I know what Ukrainian women want to the “T” on every topic, and I’ve tried over the years to impart this knowledge to guys, bit by bit, video by video.” [1] 

Joe the detective

Joe also went to many of the agencies and asked his “detective questions.”

He bust the scammers every time as they were so predictable. Joe’s father was a cop, so Joe had learnt how to be a human lie detector from a young age. He was very adept at spotting the BS. It was at this time that he struck up a partnership with Tatiana because she was the only honest agency he could find. Tatiana’s “Olga Dating” and Match Guaranty formed a partnership with the same women. They have been building the Match Guaranty brand ever since.

Joe dating in Ukraine

Joe interviewed women for Match Guaranty and also dated some of them as well as women from some other agencies. He didn’t have much success dating women in Canada so, he was amazed with his newfound success here in Ukraine. Joe said, “The difference going to Ukraine is like going to another planet, I kid you not. It was like fishing with dynamite. Cast a hook and pull out a fish repeatedly.” [1] Joe shares 3 tips to help guys who are searching for their traditional wives in Ukraine.

Tip #1 Be purpose driven

Joe says he was purpose driven. This is very important for guys. You need to find a purpose, a mission and turbo charge that. Ukrainian women love guys who have their stuff together. They will follow and support you, but you have to know where you’re going to get a high-quality Ukrainian wife. Remember, “like attracts like.” A purpose in life is your trump card. If you don’t have a mission, you need to go get one. Pray for it, and God will give it to you. It needs to be a higher-level purpose that serves the needs of others. The more people you serve, the more dynamite is your power.

Tip #2 Have self confidence

Guys need to have self-confidence. In the beginning, Joe attracted damaged women because “like attracts like.” It took Joe about 2-2.5 years to get a decent relationship because he was damaged himself, being recently divorced and having lost a lot of confidence. 

Tip #3 Shut the fuck up!

This is one of the many cultural differences that Joe learned the hard way. Western men talk too much. They brag and reveal all. Ukrainian men are not like that. They only talk when there is something to be said. They don’t just talk for the sake of talking.

Joe’s first heart scam

So, Joe dated about 50 women, including long-term relationships, in the 4 years before he found what he was looking for. His first relationship was also the first heart scam that he suffered. He thought the relationship was real until he discovered otherwise. She told him she was going to Germany to go work as a nanny for a wealthy family. Joe found out later that she was in Israel and engaged to be married. Joe found out the hard way that each passing relationship has its lessons to be learnt.

Joe gives up on the agency girls

Joe was dating other agency girls and began to feel like there was something wrong with the whole dating picture. He realized he was “fishing in the wrong pond.” It was a toxic cesspool, a pool of the PPL or free apps. It takes time to figure it out. It’s very expensive of your time and emotions. And remember, time is invaluable because it can’t be bought back. Joe had bad experiences using the agencies, so he decided to go it alone. He could meet women anywhere. He didn’t have any particular game plan apart from, “Hi! I’m Joe from Canada.” Joe found it so easy meeting ladies and going on dates. And don’t forget, these ladies were all 8, 9 and 10s!

Top 7 Golden Tips

As a man who has been there and done that, Joe needs to share his golden tips followed by the 5 big mistakes you must avoid. If you make one of these mistakes, you will be sabotaging your success, taking you longer to reach your goal. 

Golden tip #1 Don’t settle

At no time at all should you settle for anything less than a woman who has that “Wow” factor for you. As Joe says, “Lions can’t settle for vegan. They need meat!She has to be able to take your breath away. Settling for less than “Wow” will lead to regret somewhere down the road. Hold out for the real deal.

Golden tip #2 Know what you want

This may sound a little odd, but with the plethora of beautiful Ukrainian women looking for a husband, you may be spoilt for choice. It will help you enormously if you make a list of the traits you want to find in your soulmate. You also need to write down any deal breakers and stick to them!

Golden tip #3 Ask telltale questions on the first date

One of the most revealing questions you can ask on your first date is, “What’s your relationship like with your mom and dad?” “Are they still married?” etc. These are similar to some of the psychology-based questions that Match Guaranty asks when interviewing potential women for the site. 

Golden tip #4 Shit test – shit test – shit test

Joe believes the shit test will tell you what you want to know sooner rather than later. He remembers one relationship with a woman 20 years younger than him. She loved to go clubbing with her friends, like a lot of young Ukrainian women, and Joe would go along as well. He could tell he wasn’t really wanted there as young Slavic women love to go clubbing by themselves. In fact, Ukrainian men don’t even like dancing. Joe realized by her actions that “he was OK for now,” but she was looking for someone else. Further shit tests showed him he wasn’t the one for her as they didn’t have the same life goals.

Golden tip #5 Get to know her well before marriage

Joe recommends at least a year, especially if it’s a long-distance relationship. She may be about to scam you for a green card and disappear, so take your time. People always show their true colors in time. 

Golden tip #6 Meet her friends as soon as possible

You know the saying, “Show me who your friends are, and I’ll show you who you are.” Meeting her friends will give you insights into her life and character that might take more time to discern using other methods.

Golden tip #7 Meet her parents as soon as possible

If you can’t win over the parents, it’s a showstopper. Slavic culture is a family-based culture. If the parents don’t like you, or they think you’re not going to be good for their daughter, it’s not going to last. You need to put a lot of effort into winning them over. If they don’t like you, the best course of action is to move on. 

Joe’s 5 Big Mistakes

Joe loves to share his mistakes as we should all be able to learn from our own and other people’s mistakes. Being armed with this knowledge can help you to avoid making wrong turns in your relationships and get you to your goal faster.

Mistake number 1 He didn’t know who he should search for

When men come to Ukraine, they have broadly 3 categories of women to choose from. There is the “single but never married,” “single moms,” or “divorced.” Each of these groups has its own peculiarities. 

Single but never married

This is a very family-orientated culture where women are expected to have married by their late twenties. If she didn’t marry then, you have to ask yourself why that is so, especially when they have so much pressure on them to marry young. Joe says you can waste a lot of time on the “never married” trying to figure out why they have turned down so many suitors. Perhaps they don’t know what they want. 

Another aspect to be careful of when dating young women in their twenties is to remember that they have a lot of choices at this age. Many Ukrainian men will pursue them, hoping to gain their hand in marriage. About 75% of Ukrainian women do not want to move out of Ukraine and would prefer to marry a Ukrainian man because they speak the same language, have the same culture and the same mindset. You also need to be very careful of hidden agendas and do “shit tests” just to make sure. 

Single moms

Single moms in Ukraine find it difficult if not impossible to find husbands. Ukrainian men just don’t want the responsibility of another man’s child/ren. Joe believes single moms are the best group to go with. He calls it a game changer. You are more likely to get a marriage-minded person and will be able to date even more attractive women than you thought possible. For example, if a guy has a Sexual Market Value (SMV) of 7, with a “single but never married” woman, he can hope to go +1, meaning he can get an eight. With “single moms” the SMV increases by 2-4 points. This means guys who choose single moms will have more of a chance to bag a beautiful young woman in her thirties or forties. However, Joe cautions guys to only date her if they are genuinely interested.

Men need to realize that the single moms in Ukraine are not like the single moms in the USA. In Ukraine, the single moms are looking for an active father and disciplinarian to join in the child rearing role with her. They see fathers having a big role to play, especially in the self-esteem of daughters. [3] It is well known in psychology that girls get their self-esteem from the love of their father. The American single mom on the other hand would just like you to provide the finances as she thinks she can be the mom and dad. Unfortunately, she is devoid of understanding the man’s role.

Divorced

Ukrainian women who are divorced with no children are more interested in getting married than the “single but never married” group. These ladies have a higher level of personal development, and they know what they want. Again, men can get away with a larger SMV gap than with the single women. 

Mistake number 2 Don’t date ladies who are too young for you

Joe had quite a few of these kinds of relationships. As he says, men are mesmerized and enchanted by the youngest of girls, but that doesn’t make it an ideal relationship. Apart from wondering what her motives may be, your life goals are going to be very out of sync. Would you like to know what is a realistic age gap for you? To find out in minutes, click here. Joe didn’t know what he wanted until one day he sat down and wrote his “wish list” and “will not settle for” with his future wife. This gave him more of a focus to go ahead and find his true love. 

Mistake number 3 Don’t put pressure on her to have a baby

Let it happen naturally after she loves you. If you put pressure on her to have a baby, she may well feel unloved and as little more than a “baby machine.” It’s a relationship killer. You need to take your time and treat her like a princess. You also need to win over the parents and make her happy. If you do all these things, she will want to have a child with you.

Mistake number 4 Never chase a girl 

This lesson comes from his large 28-year age gap relationship that lasted 6 months. Joe says never chase a girl as they will never respect you if you do that. Worse than that, you won’t catch them doing that anyway. She told Joe not to pursue her, but he did anyway. He learnt that this relationship was a “catch and release” even though he was after a “catch and keep.” She was young, never married and not ready for children. He remembered his dream coming to Ukraine was to become a husband and dad. She was clearly not the right choice. Joe calls it trying to suck and blow at the same time. It can’t be done.

Mistake number 5 The 3 date sleep rule

Guys need to get this “rule” out of their heads if they are genuinely seeking a traditional values wife. You need to take it slow and steady with these beauties if you want to win their hearts. Joe recalls another relationship where the woman would not even hold his hand until the fourth week of having dates. They talked about the Bible a lot. She told Joe she was not physically attracted to him, but she grew to love him over time because they were both Christians and connected on a spiritual level. 

The relationship didn’t last for a number of reasons. First, they did not have the same “Love language.” This means the other person may love you but they are not showing it in a way that you perceive as “love” and vice-versa. In fact, Joe says the woman’s love language is more important to a relationship than if she can speak English or not. She needs to have your primary or secondary love language for a relationship to work out. The second reason was that Joe couldn’t make a connection with the woman’s 6-year-old daughter. He tried everything in the book, but he just couldn’t connect with her. Lastly, she was afraid to get married.

The Zone of Success

Joe got “lucky” in his quest to find a family values wife in Ukraine as we will see later. He put in the time and effort, and he got prepared. In fact, that’s how Joe describes “luck.” It’s preparedness + opportunity = luck. He asks guys to be brutally honest with themselves when asking what it is that they are looking for. Men basically have 2 choices. First, they may want to settle down and get married. Second, they may want a smoking hot young hottie as a trophy wife (this relationship will not last long). Just be honest with yourself about what you want as that’s the only way you’re going to serve yourself best. Ukraine has a lot of beautiful women to choose from, but can men choose wisely?

Joe had a couple of clients who made their dream happen very quickly. They got what they wanted because they were focused and realistic to keep within their “Zone of Success.” Joe says, “Whatever you want, you can get it in Ukraine, but you can’t suck and blow at the same time. You have to be within realistic human expectations even in Ukraine.” [4] One thing for sure, you will get so much more success in Ukraine than back home if you are looking for a traditional values wife. Would you like to know your real chances of marrying a Ukrainian woman? Click here to find out. To help increase your chances of success, men need to keep within their zone of success. It consists of 5 factors and was designed by Joe himself.

Age Gap

The highest weighted factor is the age gap. In Match Guaranty, 95% of clients choose a 15-year age gap. If you go higher than this, your chances start to decrease. Men need to remember that in Ukraine age gaps of 5-7 years is the norm.

Financial Stability

To win the heart of a Ukrainian woman, you don’t need to be rich. What you need is to be financially stable. Ukrainian women need a stable man who can put food on the table.

Are You Open to Dating Single Moms?

Joe calls dating single moms in Ukraine a game changer for your success. Single moms in Ukraine are deeper and more highly developed as human beings. Western men need to remember that Ukrainian single moms are not like the single moms in the USA. Ukrainian women need more than just a breadwinner for the family. They understand the need for men to take their place at the head of the family and be father to the children. 

Do You Want to Have Children with Her?

If you’re 50+, the woman is looking at how old you’re going to be when the child is 10 years old. They also wonder what will happen if/when you die. This is one of the reasons why you need to be financially stable.

Your Time Availability

It takes time and effort to find your Ukrainian dream. You never know when you’re going to meet a woman that has that “Wow” factor. You need to make sure you can put in the time to develop your relationship which also includes going to visit her in Ukraine. 

The above is just a guideline. All men are unique and so all men’s chances are different. Most of Match Guaranty’s clients are in their zone of success and will therefore achieve 100% success rate in time. 

Joe says there is one specific type of man who could pull off a 25-year age gap with ease in Ukraine. This type of man feels that life has passed him by because he never had any children. He has a burning desire to be a father and believes that it is the man that makes the father and not the sperm. This man has a big heart for children and could love any child.

Joe is not recommending that you go for a 25-year age gap. You need to make love your priority. After finding love, if there happens to be a 25-year age gap, the relationship will probably withstand the test of time. However, it will have its challenges along the way.

Joe and Anna’s Love Story

How they met

Joe met Anna in an unplanned encounter on the street. Joe was going to the Ocean Plaza Mall in Kiev for a video shoot, but when he arrived there, the place was cordoned off with a lot of police guarding the entrance. He tried to ask them what the problem was, but language was a barrier. Instead, he saw an “angel” (Anna) walking past the entrance and asked her to help him find out what was happening. It turned out to be a bomb threat which was quite common at that time.

Joe, obviously blown away by her beauty, asked Anna out on a date. She turned him down, but she had a feeling that she wanted to get to know him some more. As she was deciding what to do (she also had a meeting at the Ocean Plaza Mall), she asked one of the policemen where Joe had gone. He was sitting in an Uber, so she got in the car with him. Now, this is not normal behavior for Anna. Normally she would never get in a car with a total stranger, but Joe was different.

From the moment she sat in the car, she felt a mystical connection with Joe. Joe also felt it. Something he had never felt before. They shared work projects and talked and talked and talked. Joe shared his “Free hugs” YouTube video that he had made and Anna shared her own YouTube video and a song that she had written. It turned out that the video shoot was canceled and so Joe and Anna spent the day together, talking about work and life.

How the relationship developed

The next time they met was 2 weeks later. It was actually Anna who made the contact. Joe was in an on-off relationship and had to finish up with that relationship before starting with Anna. Joe knew he was crazily attracted to her and had a crazy connection. They went to an art gallery and then on to a restaurant. Joe told Anna he had a boss in life and that it was God. Anna replied, “Really? I have the same boss.” [5]

This gave a new level of understanding and she wanted to get to know Joe even more. It was at the restaurant that Anna asked Joe his age. When she found out he was 54, she said she felt like hiding under the table. She couldn’t believe the age difference as Joe didn’t look his age. They had their first kiss as they were leaving the restaurant. It was fireworks for Joe. 

Anna then left the next day for a 4-day music tour in Germany. They talked on Viber for 2 hours a day and got to know each other even more. They asked questions and discussed loads of topics and where they were going in life. After Anna came back from Germany, they met each other every day. Anna had so many questions for Joe that she used to write them down so she wouldn’t forget them. The more Anna found out about him, the more she realized he was her kind of person. Joe felt the same until they finally decided to get married. The icing on the cake for Joe was meeting Anna’s 2 young daughters. He’d always dreamt and prayed for a family, and here it was!

It nearly didn’t happen

Joe was in Ukraine 5 years before he met Anna and had experienced a lot of scammers. This made him sensitive as to when the man should step up to the plate and support his woman if he is serious about her. Anna, a singer/songwriter, had a very well-paying job about 10 times the average in Ukraine. She lost her job but didn’t ask Joe for anything. Joe almost messed up here because if you are in a serious relationship with a Ukrainian woman and you don’t support her when she needs it, she sees you as not caring. However, Anna forgave him as she has a very forgiving heart. 

Both of them count their blessings every day

Anna says she’s so lucky to have Joe. Joe didn’t have any children, but he had a heart full of love for her children. Their close loving relationship had a trickledown effect on the 2 girls. They are very happy and have a great connection with Joe. She’s grateful every day for Joe. Anna believes that being a father is not about the DNA. It’s about being an active father and loving unconditionally. Joe also has to pinch himself just to make sure he’s not dreaming. He couldn’t have asked for more. 

How did Anna overcome the large age gap?

When Anna found out that Joe was 20 years older than her, she felt like crying under the table. She wanted to cry because she remembered a 13-year age gap relationship that she had when she was just 20 years old. At that time, she saw the man as boring because he wanted to settle down. She had too much energy then to even consider that. Her other fear was did Joe know where he was going? Although she thought the age gap was too large, she still wanted to get to know Joe better. 

Anna says everything begins from knowing what kind of person you want to meet. Both Anna and Joe had their lists of criteria for prospective partners. Anna had 8 points, and Joe met every one of them. Joe had 7 criteria, with “Must be a God-fearing woman” as number one. Joe was able to tick all 7 boxes with Anna. So, they were a perfect match. Even Anna’s parents were very welcoming to Joe. Their approach was simple. If Anna was happy that’s all that mattered to them.

No prenuptial agreement

Anna loves Joe and doesn’t see money as important. Money does not make you happy (Anna has experiences of rich boyfriends). You need connections on more than one level. They haven’t signed a prenuptial agreement as Joe doesn’t believe in them. He says if you do that, you are starting off on the wrong foot. It will bring negativity into the relationship because you’re already thinking negatively by considering a plan B. You need to be careful what you think because everything starts as a thought. “Our lives are a reflection of our thoughts.” [5] Anna was also married to a rich guy. When they parted, she took zero. So, Joe knows he can trust her. 

Successful Large Age Gap Marriage Formula

Large age gap marriages have lots of benefits for both the older and younger partners. The main difference is the wealth of knowledge and life experience of the older partner who can share this with the younger partner. To have a successful large age gap marriage, Joe recommends you follow the 8 steps outlined below:

Spend enough time getting to know each other.

All relationships take time to develop and blossom, and this is very important, especially for online relationships. You need to spend a lot of time talking about your values, beliefs, dreams, fears and life goals. That’s exactly what Joe and Anna did. They talked a lot and so were able to have a deeper understanding of each other. Taking this precious time to get to know your soulmate will help your relationship develop and stand the test of time.

Discuss life values and goals

Both parties need to discuss their life values and goals just to see if they align. For Joe and Anna, they discussed their Christian beliefs and how the man is the head of the family. They also discussed their ambitions and personal goals along with their different backgrounds and culture. These discussions help to build trust and understanding, and also allow couples to decide whether to pursue a serious relationship or not.

Create a God triangle

This means putting God at the top and you at the bottom. It will help to remind you that God is at the center of your relationship and should be considered in any decision making. Joe and Anna say this God triangle has strengthened their bond even more.

Talk openly about the age gap

Large age gap marriages not only have benefits, but they also have challenges as well. It’s important for couples to talk openly about how the age gap could affect their relationship. All couples who are thinking about an age gap relationship need to discuss all the different scenarios and have a plan in place for whatever may arise. 

Put in the effort to make it work

Couples need to put in effort to make the relationship work. Each person needs to commit time to the relationship. Issues need to be discussed as they arise. Each party needs to be committed to the relationship. All relationships take time and effort to stay on track.

Love and support each other

Communicating every day about thoughts, feelings and aspirations will help each other to understand where their partner is at and how they can best support them. Ukrainian women are famous for their unwavering support for their husbands. As Joe says, “Average Ukrainian women will follow you to the ends of the earth. I promise that.” [1]

Be flexible

Good relationships are where both parties try their best to accommodate the other person. They appreciate each other’s strengths and weaknesses and show appreciation for each other’s accomplishments. This helps make the relationship stronger. Forgiveness needs to be exercised so that issues can be discussed with understanding and compromises reached when necessary. 

Enjoy and have fun together

Relationships need to be worked at and time spent together is essential for nurturing the emotional connection. Couples need to find time for each other on a daily basis along with some regular dating and activities outside of the home. Joe and Anna say couples need to consciously invest in their relationships to make them stronger.

The Match Guaranty Story

Joe had started Match Guaranty in 2016 in response to calls from other men for a legitimate marriage agency. Joe had challenges along the way and owes a special gratitude to his IT manager, Vlad. Apart from the day-to-day running of the websites and YouTube channels, Vlad also streamlined the business to make it an even bigger success. Joe’s site was hacked which meant he could no longer access his own site. He could no longer get leads for his business as his 2 primary YouTube channels were also hacked. Fortunately, Vlad was able to hack the hackers and get the site back. 

Joe and Anna’s changes to Match Guaranty

As Match Guaranty grew, Joe and Anna made changes to better serve their clients. One example was the “Match Guaranty Policy” where any client was allowed another match for free, if they were not satisfied within 3 months of a match. This helped to build the clients’ confidence and trust in the brand. They also introduced multiple marketing vehicles.

UkraineDatingTV

This is a livestream where Ukrainian women are available to discuss any burning issues that guys may have about dating in Ukraine. These can include questions about Ukrainian culture, Ukrainian women and Ukraine current events. The aim of the channel is to debunk the myths and stigmas. It serves as an educational resource where guys can get the real lowdown on issues directly from Ukrainian women themselves. 

The soul profile video

The soul profile video is one of the new scientific approaches to matchmaking. Matchmaking in general has not changed much over the decades and badly needed to be upgraded. Each soul profile video focuses on one Ukrainian woman and gives a lot of insights into their background and character. Joe says it’s like going on 10 dates with her. You get all the information she shares with you so you can understand her soul. 

Love code matching 

Love code matching is important for your future relationships. You need to know your love code and your prospective mate’s love code to see if you are a match. Love code matching can help with all relationships, even a parent-child relationship. 

Love language

Match Guaranty is finding out the love language of all their ladies. A person’s love language is very important to help in the matchmaking process. It’s basically the way someone gives and perceives love. If these love languages are not in sync, then there is very little hope for the relationship. Joe remembers one relationship that he thought was going to end in marriage, but it didn’t work out because “touch” is Joe’s primary love language whereas it was her fifth love language. 

Old school matchmaking

The head matchmaker at Match Guaranty is Tatiana who has 21 years of experience in this field. She has a real gift for it and has a very high success rate. Her job is to recommend to clients who they think will be a good match for them. So, this concludes “the 3 matchmaking modalities that we have that no-one else has. Nobody else uses all of these modalities.” [1]

Zoom speed dating

This is for clients on a budget. For a smaller fee, clients can participate in the monthly Zoom speed dating to try to find their match. Match Guaranty has the highest quality women who come by word of mouth. They are vetted psychologically, culled over time (based on their dating experiences) and vetted online. They are “the best of the best”  [1] and Joe challenges anyone to prove him wrong. Quality control is a serious affair for Joe as the success of the site is directly related to this factor. 

More God/Christian based

Match Guaranty plans to become more and more Christian based. This is because these are the men that they want to help most. Match Guaranty accepts all faiths except practicing Muslims. The reason for this is that they only take on guys they know they can help in their head, heart and gut. 

Joe’s Out!

After 6 years of establishing and developing Match Guaranty, Joe finds himself on the move again. Once again God has shown Joe another path. However, it’s NOT the end of Match Guaranty. Joe sold it to his wife Anna for $1, and she is now the CEO of Match Guaranty 2.0. “It’s the new era of Match Guaranty under the guise of Anna Rickards with her at the helm as CEO.” [1] Joe will still be involved in a marketing building function, investing at least 5 hours a week for this. 

The highly systemized process at Match Guaranty will remain the same, whilst also developing UkraineDatingTV and the psychologically based tools used for matchmaking. One big change under Anna’s stewardship will be the establishment of “The Lion’s Den for Men.” Joe polled his clients if this was something they wanted, and the answer was a resounding, yes! Ukrainian women need strong men as this is what they are used to. “The Lion’s Den for Men” is to help guys become a “real man,” and to understand the type of man that Ukrainian women will be magnetically drawn to. 

Joe the successful matchmaker

Joe achieved his goals both personal and workwise in Ukraine. He found his traditional values wife and became a successful matchmaker with Match Guaranty. Joe’s main goal was to have an agency with the highest marriage success rate, and he believes he has achieved that. He also went after the bad actors and scammers with a passion. He set up the “Matchmaker Justice Project” which is a non-profit organization. The aim was to help victims of dating scams to seek justice. They provided resources and support to victims. 

It has been exhausting for Joe, and he wonders what (apart from a burning desire for justice) he was thinking! He is worn out. There will be no more scam checks and they will only concentrate on guys who can be helped. Joe says some guys just can’t be helped because their expectations are unrealistic such as 50-year-olds who want a 25-year-old. He has tried his best to help them, but large age gaps don’t work out most of the time.

However, Joe will continue with the $100m class action lawsuit against AFA. [6] “Finally there will be justice. When there’s a legal precedent, the scamming agencies will need to be afraid and held accountable. The ripples will be felt across the industry.” [1] What hurts Joe the most about these scamming sites is not so much the loss of money but the loss of a man’s hope for a happily married life with the woman of his dreams. 

Joe’s biggest disappointment

Joe’s biggest disappointment was not being able to scale Match Guaranty. His original idea was to franchise the idea in Ukraine, then Russia and then the rest of the world. “The truth about this industry is to be the best, to have high quality, marriage-minded ladies, you’ve got to be fairly small, boutique. I would call it boutique, OK? You can’t scale that. You cannot, I’m telling you. You look at all these agencies. Some of these agencies started small and they grew and grew, and they became shit. They became part of the problem, not the solution.” [1] They had good intentions and were on the right path in the beginning, but then came the dreaded “love of money.”

Another bombshell for Joe was when one of his client’s was scammed by his own sub-agency affiliate. Part of Joe’s dream died that day and is another reason for his $100m class action lawsuit. His biggest takeaway is don’t use or trust sub-agencies. They cannot be trusted. If they could be trusted, there would have been no obstacle to scaling the business using a franchise model. 

Match Guaranty in safe hands

Another reason why Joe is out is that he feels the need to gather sufficient resources to protect his wife and children when he is no longer around. He plans to make money at real estate and invest it back into Match Guaranty. Joe sees Match Guaranty as “his baby” and says it couldn’t be in better hands. The “Heart of Match Guaranty” will now take over the stewardship and take it to new heights. Anna has a heart of gold and in Joe’s words will do a better job than he has done. Joe says, “You don’t need me. Match Guaranty doesn’t need me anymore. We have an expert team assembled that are the best of the best and they’ve been trained and are here to serve you guys.” [1]

Joe’s future plans

Joe was given a marvelous opportunity when an asset-backed hedge fund approached him with $50m to spend. He is now an acquisitions manager. Real estate markets are crashing around the world, including Canada and the USA. Right now, Joe is buying assets at 65c on the dollar. Hotels were hit particularly hard in the pandemic and can now be bought very cheaply. He feels that the $50m is just a start and when they see his performance, they will write him a blank check. 

Joe had a dream to find a traditional values wife in Ukraine and he succeeded! He managed this feat even when he was practically broke, and you can too. As Joe says, “There is a strategy to it. I’m not special. You can do exactly what I’ve done. No question.” [1] Joe has shared his personal story of dating in Ukraine, all his mistakes and the obstacles to help other guys on their quest. If you are determined and focused like Joe, you can find your dream girl too! The key is to never give up hope of finding your beautiful Ukrainian wife. 

References

[1] (59) The End of an Era at Match Guaranty (2017-2022) – YouTube

[2] (182) Dads Wanted Dating In Ukraine 🇺🇦 – YouTube

[3] Fathers, Daughters & Learning Self-Esteem (psychcentral.com)

[4] (182) When Is It TOO LATE For You [To Find Your Beautiful Ukrainian Wife]? – YouTube

[5] (182) [LIVE Q&A] Large Age Gap Marriage. Anna & Joe Rickards Share Their Love Story! – YouTube

[6] LoveMe (AFA) Lawsuit Review – UkraineDating.ca

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